our schpiel

It all started with an email from my daughter’s preschool about holiday spirit week and a very depressing google search for Hanukkah toddler tees…

The options and representation were lacking. The designs that did exist were kitschy, boring, and made me sad. That’s when it hit me. I should design a line of clothes that both bubbie and baby would approve of.

Well made, comfortable, colorful, fun.
Rooted in culture, tradition, and humor.

Every design is drawn by hand. Made by me, not chatGPT. Bubbela pieces are high quality and made to hold up to real kids and all life’s mishigas — the crawling, the climbing, the spills, the repeat washes.

At bubbela, we are raising little mensches, celebrating where we come from,
and finding joy in the everyday. It’s for families who love tradition but don’t take themselves too seriously. And it’s made with a whole lot of heart (and a little chutzpah).

Thanks for being here — and for letting me dress your bubbela.